MSc
MARKETING & CREATIVITY
NEXT-GENERATION MATERIAL
SOLAMENT
london, united kingdom
AS PART OF MY MASTER'S PROGRAM IN THE TRENDS & INNOVATION COURSE, I EXPLORED THE KEY DRIVERS OF INNOVATION CHANGE AND THE PRACTICE AND THEORY OF TREND FORECASTING.
FOCUSING ON UNDERSTANDING CONSUMERS' MOTIVATIONS AND DEMANDS IN THE CURRENT MARKETING LANDSCAPE, I ANALYZED THE BIOMATERIAL SOLAMENTE AS SUSTAINABLE FASHION MATERIAL OF THE FUTURE.