HANSGROHE
DIGITAL
RAINTUNES
OMNICHANNEL STRATEGY
schiltach, germany
AS MARKETING AND COMMUNICATION MANAGER IN THE DIGITAL BUSINESS UNIT AT HANSGROHE, I WAS RESPONSIBLE FOR LEADING THE COMPLETE OMNICHANNEL MARKETING FOR DIGITAL HARDWARE AND SOFTWARE PRODUCTS SUCH AS RAINTUNES.
THIS ROLE ENCOMPASSED A BROAD RANGE OF STRATEGIC, MANAGERIAL, AND CREATIVE RESPONSIBILITIES. FIND EXAMPLES BELOW.
The innovative RainTunes digital shower system from hansgrohe integrates water, sound, light, and fragrance into carefully curated scenarios, offering a unique multisensory shower experience. Controlled through the hansgrohe home app and digital controls within the shower, RainTunes allows users to choose from a variety of scenarios, each tailored to different moods and times of day. Developed in collaboration with dermatologists, physiotherapists, aromatherapy specialists, and sports medicine experts, the system ensures a personalized wellness experience. Recognized for its cutting-edge design and functionality, RainTunes was awarded the prestigious Red Dot Design Award.
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01 STRATEGY
Leading strategic marketing for new software-based solutions and business models.
Development of product value propositions for digital hardware and software products.
Designing and implementing the communication strategy for the hansgrohe Smart Living Apps.
Conducted comprehensive competitor benchmark studies, analyzing industry trends and competitor strategies to inform brand positioning.
Performed strategic market analyses, identifying opportunities and threats to improve competitive advantage.
Developed actionable insights based on data-driven assessments, guiding product development and marketing strategies.
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02 MANAGEMENT
Strategic planning and budget responsibility for marketing and communication activities.
Supervising projects and collaborating with internal departments and external service providers.
Defining and regularly reporting relevant KPIs to monitor and optimize marketing initiatives.
Managing and coordinating the launch process, including overseeing activities across multiple countries.
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03 COMMUNICATION
Conceiving the product story, visuals, and videos.
Crafting message hierarchies for each target audience and distribution channel.
Conducting go-to-market workshops in collaboration with the Brand Marketing team.
Creation of launch packages for worldwide subsidiaries.
Creative direction photoshoots and video productions together with agencies.
Developing tools and strategies for brand-appropriate POS, brochures and newsletter.
Coordination and definition of brand presentations at trade shows and showrooms.
Conceiving and coordinating partner marketing activities, events, and promotions with partner companies such as Kneipp, Sonos, and Bang & Olufsen.
Designing eLearning concepts for B2B customers as well as creating room design for a mobile truck trailer used for training sessions.
