FEDORA OPERA FOUNDATION
SOCIAL MEDIA CAMPAIGN & PARTNE AUDIT
CONSULTANCY
paris, france
As part of my Master’s program, I had the opportunity to contribute to a consultancy project with FEDORA. FEDORA - The European Circle of Philanthropists of Opera and Ballet is a non-profit association committed to supporting and contributing to the future of opera and dance in Europe.
Within our team, I took charge of project management and design, ensuring the smooth delivery of outcomes that align with FEDORA’s goals of increasing visibility, engagement, and funding. Our team’s efforts culminated in a comprehensive action-oriented storytelling kit and interactive tools that can be directly utilized by FEDORA’s network.
This project was a fantastic EXPERIENCE mergING my passion for creativity with strategic project management, delivering results that support art and culture on a meaningful level.
CURTAINS UP QUIZ
The "Curtains Up" quiz is a core element of this storytelling concept, offering a personal, immersive experience that connects participants with opera and ballet through FEDORA’s artistry and originality. Each persona featured in the quiz was hand-drawn, reflecting FEDORA’s commitment to authenticity, creativity, and human craftsmanship—free from AI-generated shortcuts.
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Key Deliverables
Action-Oriented Storytelling Kit: A comprehensive kit rooted in FEDORA’s DNA and inspired by success ingredients identified through benchmarking both within and outside the cultural sector. It provides tailored storytelling guidelines, including templates and messaging suggestions, for amplifying visibility and emotional resonance across digital platforms.
"Curtains Up" Quiz: A personalized, hand-drawn interactive quiz based on the social belongingness theory. It creates an emotional and immersive user journey to connect participants with opera and ballet, encouraging donations through individualized links. All personas were sketched by hand to reflect FEDORA's emphasis on authenticity and craftsmanship.
Partner Engagement Strategy: A detailed audit ranking FEDORA’s current partners based on eight weighted criteria. The audit used a scoring system to create a partner map, categorizing them from high-impact/high-willingness (A1) to low-impact/low-willingness (C3). The results informed a strategic activation plan to prioritize and strengthen partnerships with the most impactful allies.
Influencer and Blogger Recommendations: Curated recommendations of five influencers, bloggers, or potential partners for each nominee—amounting to 60 total contacts across six categories—identified as high-potential collaborators for social media campaigns.
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Project Outcomes
Increased Funding for Nominees: By applying innovative social media tactics and leveraging FEDORA’s partner network, the project aims to exceed previous crowdfunding records, driving significant financial support for the Biennale nominees.
Enhanced Visibility and Engagement: The storytelling kit and "Curtains Up" quiz, paired with a dynamic posting schedule, ensure a steady increase in FEDORA’s online presence and community involvement.
Strengthened Partner Relationships: The partner audit and strategic engagement plan offer actionable insights to foster deeper collaboration, ensuring FEDORA's long-term success through mutually beneficial partnerships.
Expanded Collaborative Network: With 60 tailored recommendations for influencers, bloggers, and collaborators, the project strategically expands FEDORA’s network, building broader reach and engagement potential.
Fostering Emotional Connection: By blending authenticity with creativity, the emotional storytelling approach strengthens the cultural connection between FEDORA, its audience, and its mission.
