MSc
MARKETING & CREATIVITY
NESTLE
IF ADS WERE
HONEST
london, united kingdom
IN THE CONSUMERS AND CONSUMER VALUES COURSE AT ESCP, WE WERE ASSIGNED TO SELECT A BRAND OF OUR CHOICE AND DESIGN THREE POSTCARDS, EACH UNVEILING A HIDDEN TRUTH TYPICALLY CONCEALED BY ADVERTISING NARRATIVES.
I CHOSE THREE SCANDALS FROM NESTLÉ: HORSE MEAT, METAL IN MAGGI SAUCES, AND OCEAN POLLUTION FROM NESPRESSO CAPSULES. I TITLED THE PROJECT 'IF ADS WERE HONEST'.
